Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to hold on 18 times longer, which gives you the time and confidence to Feel More Bites, Set More Hooks, and Catch More Fish! Combines salmon egg and trout worm into one incredible bait Unique shape replicates "Power Mouse" rig for trout Different head and tail colors for maximum contrast in the water column Replicates trout-attracting features of small worms and other forage Lively action gives a lifelike presentation