Products By Alter Ego Italy

Alter Ego Italy

Alter Ego Italy SILVER MAINTAIN Shampoo 300ml

Alter Ego Italy SILVER MAINTAIN Shampoo 300ml

No-yellow shampoo for hair maintenance blond, gray, white, natural, colored or bleached. Gently cleanses. Neutralizes and effectively counteracts unwanted yello......


Only £15.98

Alter Ego Italy

Alter Ego Italy SILVER MAINTAIN Shampoo 950ml

Alter Ego Italy SILVER MAINTAIN Shampoo 950ml

No-yellow shampoo for hair maintenance blond, gray, white, natural, colored or bleached. Gently cleanses. Neutralizes and effectively counteracts unwanted yello......


Only £28.32

Alter Ego Italy

Alter Ego Italy HI T SECURITY Heat Protection Spray 300ml

Alter Ego Italy HI T SECURITY Heat Protection Spray 300ml

Hair is stressed by the use of hair dryers, straighteners and hot tools on a daily basis. Heat and high temperatures damage the structure, weakening it and caus......


Only £16.87

Alter Ego Italy

Alter Ego Italy REPAIR Shampoo 300ml

Alter Ego Italy REPAIR Shampoo 300ml

Restructuring shampoo for treated and damaged hair. Gently cleanses. Immediate repairing effect thanks to a powerful mixture of amino acids. It strengthens the ......


Only £17.75

Alter Ego Italy

Alter Ego Italy REPAIR Shampoo 950ml

Alter Ego Italy REPAIR Shampoo 950ml

Restructuring shampoo for treated and damaged hair. Gently cleanses. Immediate repairing effect thanks to a powerful mixture of amino acids. It strengthens the ......


Only £28.41

Alter Ego Italy

Alter Ego Italy REPAIR Conditioning Cream 300ml

Alter Ego Italy REPAIR Conditioning Cream 300ml

Restructuring cream with rinse for treated and damaged hair. Rich and nourishing texture. Amino acids and keratin play a profound repairing action. The hair fib......


Only £19.44

Alter Ego Italy

Alter Ego Italy REPAIR Conditioning Cream 1000ml

Alter Ego Italy REPAIR Conditioning Cream 1000ml

Restructuring cream with rinse for treated and damaged hair. Rich and nourishing texture. Amino acids and keratin play a profound repairing action. The hair fib......


Only £35.42

Alter Ego Italy

Alter Ego Italy MIRACLE REPAIR No Breakage Treatment 150ml

Alter Ego Italy MIRACLE REPAIR No Breakage Treatment 150ml

Leave-in no-breakage completing treatment. It wraps the fiber reinforcing it and repairing it. Prevents split ends. Leaves hair stronger and more resistant. 94%......


Only £25.30

Alter Ego Italy

Alter Ego Italy SILVER MAINTAIN Conditioner 300ml

Alter Ego Italy SILVER MAINTAIN Conditioner 300ml

No-yellow conditioner for blonde, gray hair white, natural, colored or bleached. It nourishes and moisturizes in depth. Intensifies the neutralization action of......


Only £19.44

Alter Ego Italy

Alter Ego Italy SILVER MAINTAIN Conditioner 950ml

Alter Ego Italy SILVER MAINTAIN Conditioner 950ml

No-yellow conditioner for blonde, gray hair white, natural, colored or bleached. It nourishes and moisturizes in depth. Intensifies the neutralization action of......


Only £35.42

Alter Ego Italy

Alter Ego Italy COLOR CARE Shampoo 300ml

Alter Ego Italy COLOR CARE Shampoo 300ml

Gentle Shampoo to cleanse and protect coloured and bleached hair. Prevents cosmetic colour from fading. Maintains colour brilliance and intensity for longer. Or......


Only £15.98

Alter Ego Italy

Alter Ego Italy COLOR CARE Shampoo 950ml

Alter Ego Italy COLOR CARE Shampoo 950ml

Gentle Shampoo to cleanse and protect coloured and bleached hair. Prevents cosmetic colour from fading. Maintains colour brilliance and intensity for longer. Or......


Only £24.77

Alter Ego Italy

Alter Ego Italy COLOR CARE Conditioner 200ml

Alter Ego Italy COLOR CARE Conditioner 200ml

Light rinse conditioner for coloured and bleached hair. Protects the colour and smoothes the hair fibre. Strengthens the protective action of the cosmetic colou......


Only £11.98

Alter Ego Italy

Alter Ego Italy COLOR CARE Conditioner 950ml

Alter Ego Italy COLOR CARE Conditioner 950ml

Light rinse conditioner for coloured and bleached hair. Protects the colour and smoothes the hair fibre. Strengthens the protective action of the cosmetic colou......


Only £30.98

Alter Ego Italy

Alter Ego Italy COLOR CARE Conditioning Cream 300ml

Alter Ego Italy COLOR CARE Conditioning Cream 300ml

Intensive treatment for coloured and bleached hair. It deeply nourishes the hair fibre. Protects the cosmetic colour from fading. The rich texture makes cuticle......


Only £14.58

Alter Ego Italy

Alter Ego Italy COLOR CARE Conditioning Cream 950ml

Alter Ego Italy COLOR CARE Conditioning Cream 950ml

Intensive treatment for coloured and bleached hair. It deeply nourishes the hair fibre. Protects the cosmetic colour from fading. The rich texture makes cuticle......


Only £35.42

Alter Ego Italy

Alter Ego Italy COLOR CARE Leave in Conditioner 150ml

Alter Ego Italy COLOR CARE Leave in Conditioner 150ml

Two-phase, no-rinse conditioner for colour protection. It wraps the hair fibre making it easy to comb, silky, shiny and bouncy. 98% of natural origin ingredien......


Only £19.44

Alter Ego Italy

Alter Ego Italy HYDRATE Shampoo 300ml

Alter Ego Italy HYDRATE Shampoo 300ml

Gentle cleansing action Shampoo for dehydrated hair, both natural and treated. Enriched with Aloe Vera. Maintains the ideal hair moisture balance. Hair are hydr......


Only £15.98

Alter Ego Italy

Alter Ego Italy HYDRATE Shampoo 950ml

Alter Ego Italy HYDRATE Shampoo 950ml

Gentle cleansing action Shampoo for dehydrated hair, both natural and treated. Enriched with Aloe Vera. Maintains the ideal hair moisture balance. Hair are hydr......


Only £28.32

Alter Ego Italy

Alter Ego Italy HYDRATE Conditioner 200ml

Alter Ego Italy HYDRATE Conditioner 200ml

Ultra light conditioner for dehydrated hair, both natural and treated. Balances hydration in all hair types. The formula in gel ensures maximum lightness and si......


Only £15.98

Alter Ego Italy

Alter Ego Italy HYDRATE Conditioner 950ml

Alter Ego Italy HYDRATE Conditioner 950ml

Ultra light conditioner for dehydrated hair, both natural and treated. Balances hydration in all hair types. The formula in gel ensures maximum lightness and si......


Only £30.98

Alter Ego Italy

Alter Ego Italy WHIPPED Cream 200ml

Alter Ego Italy WHIPPED Cream 200ml

Cream mousse conditions and keeps the level of moisture balanced level for healthy color care maintenance. Enhances weightless softness leaving hair easy to man......


Only £17.40

Alter Ego Italy

Alter Ego Italy WHIPPED Cream 75ml

Alter Ego Italy WHIPPED Cream 75ml

Cream mousse conditions and keeps the level of moisture balanced level for healthy color care maintenance. Enhances weightless softness leaving hair easy to man......


Only £13.49

Alter Ego Italy

Alter Ego Italy VOLUME Shampoo 300ml

Alter Ego Italy VOLUME Shampoo 300ml

Volume shampoo for flat hair for frequent use. Ultra light formula enriched with cotton and bamboo extracts. Transforms hair and restores long-lasting body and ......


Only £15.98

Alter Ego Italy

Alter Ego Italy VOLUME Shampoo 950ml

Alter Ego Italy VOLUME Shampoo 950ml

Volume shampoo for flat hair for frequent use. Ultra light formula enriched with cotton and bamboo extracts. Transforms hair and restores long-lasting body and ......


Only £28.32

Alter Ego Italy

Alter Ego Italy VOLUME Spritz Infusion 150ml

Alter Ego Italy VOLUME Spritz Infusion 150ml

Texturing and replenishing lotion spray with volumizing action. Provides tone, body and structure. Restores volume to the roots. Hair is elastic, strong and sof......


Only £18.55

Alter Ego Italy

Alter Ego Italy SILK OIL Shampoo 300ml

Alter Ego Italy SILK OIL Shampoo 300ml

Silk-effect taming shampoo. Gentle and lush cleansing action on both natural and treated hair. Nourishes and tames even the most difficult hair. Static electric......


Only £15.98

Alter Ego Italy

Alter Ego Italy SILK OIL Shampoo 950ml

Alter Ego Italy SILK OIL Shampoo 950ml

Silk-effect taming shampoo. Gentle and lush cleansing action on both natural and treated hair. Nourishes and tames even the most difficult hair. Static electric......


Only £28.32

Alter Ego Italy

Alter Ego Italy SILK OIL Conditioning Cream 300ml

Alter Ego Italy SILK OIL Conditioning Cream 300ml

Silk-effect taming treatment. Intensive treatment for both natural and treated hair. Provides brightness and softness. Strong anti-frizz action for a silky effe......


Only £19.44

Alter Ego Italy

Alter Ego Italy SILK OIL Conditioning Cream 950ml

Alter Ego Italy SILK OIL Conditioning Cream 950ml

Silk-effect taming treatment. Intensive treatment for both natural and treated hair. Provides brightness and softness. Strong anti-frizz action for a silky effe......


Only £35.42

Alter Ego Italy

Alter Ego Italy SILK Blend Oil 100ml

Alter Ego Italy SILK Blend Oil 100ml

Beautifying oil treatment for hair. Luxury treatment for both natural and treated hair. Delivers instant shine and softness. Blend of precious nourishing and ta......


Only £32.76

Alter Ego Italy

Alter Ego Italy SILK OIL Illuminating Treatment 12x10ml

Alter Ego Italy SILK OIL Illuminating Treatment 12x10ml

Leave-in brightening treatment to control rebellious hair. Lightly penetrates and nourishes the hair fibre. Perfecting effect for weightless, silky and shiny. 9......


Only £34.62

Alter Ego Italy

Alter Ego Italy SILK OIL Intensive Treatment 12x10ml

Alter Ego Italy SILK OIL Intensive Treatment 12x10ml

Rinse-off intensive conditioning treatment. Rich formula for the most rebellious hair. Ideal for unruly hair with frizz tendency. Improves smoothness and combab......


Only £34.62

Alter Ego Italy

Alter Ego Italy CURLY HAIR Shampoo 300ml

Alter Ego Italy CURLY HAIR Shampoo 300ml

Curl definition shampoo. Has a cleansing and moisturising action. Counters the frizz effect. Adds shine and softness to hair. Ideal for bouncy and wavy hair. 98......


Only £12.75

Alter Ego Italy

Alter Ego Italy CURLY HAIR Shampoo 950ml

Alter Ego Italy CURLY HAIR Shampoo 950ml

Curl definition shampoo. Has a cleansing and moisturising action. Counters the frizz effect. Adds shine and softness to hair. Ideal for bouncy and wavy hair. 98......


Only £26.54

Alter Ego Italy

Alter Ego Italy TAMING Shampoo for Frizzy Hair 250ml

Alter Ego Italy TAMING Shampoo for Frizzy Hair 250ml

Disciplining shampoo for frizzy and rebellious hair. Extra gentle formula. Deep cleansing without being aggressive on hair. pH 5.0 – 5.5......


Only £15.98

Alter Ego Italy

Alter Ego Italy TAMING Shampoo for Frizzy Hair 1000ml

Alter Ego Italy TAMING Shampoo for Frizzy Hair 1000ml

Disciplining shampoo for frizzy and rebellious hair. Extra gentle formula. Deep cleansing without being aggressive on hair. pH 5.0 – 5.5......


Only £31.96

Alter Ego Italy

Alter Ego Italy TAMING Mask for frizzy hair 250ml

Alter Ego Italy TAMING Mask for frizzy hair 250ml

Disciplining mask for frizzy and rebellious hair. Immediately detangles even the most rebellious hair. Its rich and creamy consistency detangles, nourishes and ......


Only £19.09

Alter Ego Italy

Alter Ego Italy TAMING Mask for frizzy hair 1000ml

Alter Ego Italy TAMING Mask for frizzy hair 1000ml

Disciplining mask for frizzy and rebellious hair. Immediately detangles even the most rebellious hair. Its rich and creamy consistency detangles, nourishes and ......


Only £37.28

Alter Ego Italy

Alter Ego Italy LISS CONTROL Spray 200ml

Alter Ego Italy LISS CONTROL Spray 200ml

A leave-in heat-activated and protective anti-frizz taming spray. Its special formula with K-Complex technology provides protection, creating a protective micro......


Only £26.54

Alter Ego Italy

Alter Ego Italy BLONDE MAINTAIN Shampoo 950ml

Alter Ego Italy BLONDE MAINTAIN Shampoo 950ml

Over time natural blonde, bleached or lightened hair develops annoying yellow reflexes that pollute the colour’s purity. Blonde Maintain is a brightening ant......


Only £29.74

Alter Ego Italy

Alter Ego Italy BLONDE MAINTAIN Shampoo 300ml

Alter Ego Italy BLONDE MAINTAIN Shampoo 300ml

Over time natural blonde, bleached or lightened hair develops annoying yellow reflexes that pollute the colour’s purity. Blonde Maintain is a brightening ant......


Only £17.67

Alter Ego Italy

Alter Ego Italy Essential Densifying Lotion 12x7ml

Alter Ego Italy Essential Densifying Lotion 12x7ml

Alcohol-free densifying lotion with natural essential oils (detox action). The synergy of the oils helps restore the correct hair growth cycle and provides the ......


Only £52.37

Alter Ego Italy

Alter Ego Italy Energizing Shampoo 300ml

Alter Ego Italy Energizing Shampoo 300ml

Energizing shampoo for delicate skin and hair. Specific shampoo especially formulated to restore bounce and resistance to fragile, brittle hair. Cleanses effect......


Only £19.97

Alter Ego Italy

Alter Ego Italy Energizing Shampoo 950ml

Alter Ego Italy Energizing Shampoo 950ml

Energizing shampoo for delicate skin and hair. Specific shampoo especially formulated to restore bounce and resistance to fragile, brittle hair. Cleanses effect......


Only £42.17

Alter Ego Italy

Alter Ego Italy Energizing Intensive Tonic 125ml

Alter Ego Italy Energizing Intensive Tonic 125ml

Lotion for delicate scalps and fragile, thin hair. Intensive revitalizing lotion for stronger, more resistant hair. The leave-in activity adds extra energy, com......


Only £39.86

Alter Ego Italy

Alter Ego Italy Gentle Detangler Light and Revitalizing Conditioner 300ml

Alter Ego Italy Gentle Detangler Light and Revitalizing Cond...

Lightweight, moisturizing conditioner for a complete after-shampoo treatment. Gently detangles the hair, leaving it light, soft and silky without dragging it do......


Only £25.74

Alter Ego Italy

Alter Ego Italy Gentle Detangler Light and Revitalizing Conditioner 950ml

Alter Ego Italy Gentle Detangler Light and Revitalizing Cond...

Lightweight, moisturizing conditioner for a complete after-shampoo treatment. Gently detangles the hair, leaving it light, soft and silky without dragging it do......


Only £48.82

Alter Ego Italy

Alter Ego Italy Bodifying Shampoo 300ml

Alter Ego Italy Bodifying Shampoo 300ml

Densifying and stimulating action shampoo. Stimulates the scalp and removes any impurity. Suitable for daily use. Strengthens hair and restores its natural shin......


Only £19.97

Alter Ego Italy

Alter Ego Italy Bodifying Shampoo 950ml

Alter Ego Italy Bodifying Shampoo 950ml

Densifying and stimulating action shampoo. Stimulates the scalp and removes any impurity. Suitable for daily use. Strengthens hair and restores its natural shin......


Only £31.62

Alter Ego Italy

Alter Ego Italy Bodifying Lotion Leave in Densifying Treatment for Scalp 150ml

Alter Ego Italy Bodifying Lotion Leave in Densifying Treatme...

Leave-in densifying treatment for scalp. Frequent use lotion. It deeply nourishes the hair follicle and smoothes the cuticle. Hair is visibly fuller, healthier ......


Only £31.96