VIRTUE Scalp and Hair Kit

Support healthy tresses with the VIRTUE Scalp and Hair Kit. The brand’s ground-breaking Topical Scalp Supplement™ is designed to nourish, soothe and rebalance the hair, targeting treatment at the foll......

VIRTUE Mini Must Haves Worth 88 00

The power of our healing proprietary protein in your pocket. Experience the full range of Virtue®'s nourishing, hydrating, reparative formulas featuring Alpha Keratin 60ku® protein with this set of to......

VIRTUE Full Discovery Kit

The perfect three-step haircare treatment for fine, limp hair, the VIRTUE Full Discovery Kit provides weightless body for a fuller, thicker look and feel. Enriched with the brand’s signature Alpha Ker......

VIRTUE Curl Discovery Kit

Hair Care kit, hydrates and nourishes for all Curly textures.......

VIRTUE Recovery Discovery Kit Worth 46 00

Powered by first-of-its-kind Alpha Keratin 60ku®, the VIRTUE Recovery Discovery Kit features a trio of high-performance formulas designed to nourish and visibly repair weakened strands. Infused with l......

VIRTUE Healing Volume Primer Set Worth 117 00

VIRTUE Healing Oil 50mlVIRTUE's multi-benefit Healing Oil helps to restore softness and shine to your tresses, imparting a covetable lustre. Damaged hair is instantly quenched thanks to this lightweig......

VIRTUE Full Restorative Treatment Set Worth 216 00

VIRTUE Full Shampo 240mlTurn up the volume on fine, flat hair with the VIRTUE Full Shampoo. Formulated to enhance movement and bounce, this volumizing shampoo cleanses the hair of product build up, ex......

VIRTUE Recovery Restorative Treatment Set Worth 216 00

VIRTUE Recovery Shampoo 240mlReplenish the look of your locks with VIRTUE's Recovery shampoo. Lightweight yet sumptuous, the formula glides dreamily through your hair, absorbing fast to avoid any kind......

VIRTUE Heal and Prime Duo Worth 113 00

VIRTUE Healing Oil 50mlVIRTUE's multi-benefit Healing Oil helps to restore softness and shine to your tresses, imparting a covetable lustre. Damaged hair is instantly quenched thanks to this lightweig......

VIRTUE Keratin Healing Mask and Oil Bundle Worth 163 00

VIRTUE Restorative Treatment Mask 150mlTransform the appearance of dry hair with in just three minutes, thanks to this ultra-nourishing treatment. The strengthening mask is suitable for all hair types......

VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bu...

A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natura......

VIRTUE Flourish Shampoo and Conditioner with Manta Brush Bun...

A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natura......

VIRTUE Flourish Shampoo and Conditioner with Volumising Styl...

A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natura......

VIRTUE Flourish Complete Collection for Thinning Hair

A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natura......

VIRTUE Smooth Restorative Treatment Set Worth 216 00

VIRTUE Smooth Shampoo 240mlA luxurious formula designed to target frizz, the VIRTUE Smooth Shampoo helps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein A......

VIRTUE Air Dry Essentials Kit

Virtue's Air Dry Essentials Kit elevates air dried hair with moisturizing must-haves that smooth flyaways, strengthen strands, add shine, and protect hair from UV rays.Kit contains:Restorative Treatme......

VIRTUE Purifying and Exfoliating Scalp Duo Worth 113 00

Restore scalp balance and health with this purifying duo!VIRTUE Purifying Shampoo 120mlThis weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends. The gent......

VIRTUE Healthy Scalp Trio Worth 196 00

Restore scalp balance and health with this refreshing trio. VIRTUE Purifying Shampoo 120ml This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends. Th......

VIRTUE Recovery Bundle

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VIRTUE Full Bundle

Breathe life back into fine, flat hair with the VIRTUE Full Bundle. Powered by an innovative Alpha Keratin 60ku® protein, the shampoo and conditioner duo adds weightless volume to the strands, while e......

VIRTUE Smooth Bundle

Ideal for all hair types, VIRTUE’s Smooth Bundle features the best-selling shampoo and conditioner from the range to cleanse, condition and protect from fly aways for a sleeker result. Each enriched w......

VIRTUE Curl Bundle

Give your curls some TLC with VIRUTE’s Curl Bundle, a do-it-all duo for moisturising, detangling and defining curly hair, without weighing it down. Set Contents: Curl Shampoo 240ml A hydrating shamp......

VIRTUE Pro Possibilities Kit Full

More product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Both products include Virtue’s star ingredien......

VIRTUE Pro Possibilities Kit Curl

More product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Curl Shampoo gently cleanses while maintainin......

VIRTUE Heal and Shine Hair Oil Duo for Dry or Damaged Hair

Specially formulated for dry and damaged-looking hair, Virtue’s Heal and Shine Hair Oil Duo combines moisturising benefits with an exclusive keratin in one bestselling treatment. Featuring a full-size......

VIRTUE Full Restorative Treatment Set

Boost your hair’s body and bounce with the VIRTUE Full Restorative Treatment Set. Powered by the brand’s revolutionary Alpha Keratin 60ku® protein, this nourishing trio promotes thicker, fuller and he......

VIRTUE Smooth Restorative Treatment Set

Tame frizz and flyaways with the VIRTUE Smooth Restorative Treatment Set. The set unites a trio of hair-loving formulas, designed to improve hair’s manageability, smoothness and shine. Set Contents: ......

VIRTUE Heal and Prime Duo

Restore lacklustre hair with the VIRTUE Heal and Prime Duo. Starring a multi-tasking hair oil and styling cream, the set promotes silky-smooth hair with a healthy-looking shine. Set Contents: Healin......

VIRTUE Keratin Healing Mask and Oil Bundle

Nourish and replenish dry, damaged hair with VIRTUE's Healing Mask and Oil bundle. Combining an intensive treatment and nourishing daily styling oil, this duo promotes softness, shine and manageabilit......

VIRTUE Curl Discovery Kit

Activated your curls with the VIRTUE Curl Discovery Kit. The high-performance set contains a trio of haircare essentials powered by Alpha Keratin 60ku®. The kit helps to hydrate and nourish the curls ......

VIRTUE Purifying and Exfoliating Scalp Duo

Delivering an unparalleled scalp refresh, the VIRTUE Purifying and Exfoliating Scalp Duo features two weekly treatments designed to promote fresher, smoother and glossier-looking hair. Unlock the secr......

VIRTUE Healthy Scalp Trio

Introducing the VIRTUE Healthy Scalp Trio, a high-performance collection featuring three best-selling formulations designed to nourish, hydrate and clarify the scalp and strands. Set Contents: VIRT......

VIRTUE Pro Possibilities Kit Smooth

More product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Both products include Virtue’s star ingredien......

VIRTUE Full Bundle

Breathe life back into fine, flat hair with the VIRTUE Full Bundle. Powered by an innovative Alpha Keratin 60ku® protein, the shampoo and conditioner duo adds weightless volume to the strands, while e......

VIRTUE Smooth Bundle

Ideal for all hair types, VIRTUE’s Smooth Bundle features the best-selling shampoo and conditioner from the range to cleanse, condition and protect from fly aways for a sleeker result. Each enriched w......

VIRTUE Curl Bundle

Give your curls some TLC with VIRUTE’s Curl Bundle, a do-it-all duo for moisturising, detangling and defining curly hair, without weighing it down. Set Contents: Curl Shampoo 240ml A hydrating shamp......

VIRTUE Home and Away Healing Oil Bundle

The VIRTUE Home and Away Healing Oil Bundle features a hair oil in two convenient sizes, packed with a unique blend of pure oils which delivers intense hydration to damaged-looking hair. Powered by th......

VIRTUE Pro Possibilities Kit Full

More product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Both products include Virtue’s star ingredien......

VIRTUE Pro Possibilities Kit Curl

More product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Curl Shampoo gently cleanses while maintainin......

VIRTUE Heal and Shine Hair Oil Duo for Dry or Damaged Hair

Specially formulated for dry and damaged-looking hair, Virtue’s Heal and Shine Hair Oil Duo combines moisturising benefits with an exclusive keratin in one bestselling treatment. Featuring a full-size......

VIRTUE Full Restorative Treatment Set

Boost your hair’s body and bounce with the VIRTUE Full Restorative Treatment Set. Powered by the brand’s revolutionary Alpha Keratin 60ku® protein, this nourishing trio promotes thicker, fuller and he......

VIRTUE Smooth Restorative Treatment Set

Tame frizz and flyaways with the VIRTUE Smooth Restorative Treatment Set. The set unites a trio of hair-loving formulas, designed to improve hair’s manageability, smoothness and shine. Set Contents: ......

VIRTUE Heal and Prime Duo

Restore lacklustre hair with the VIRTUE Heal and Prime Duo. Starring a multi-tasking hair oil and styling cream, the set promotes silky-smooth hair with a healthy-looking shine. Set Contents: Healin......

VIRTUE Keratin Healing Mask and Oil Bundle

Nourish and replenish dry, damaged hair with VIRTUE's Healing Mask and Oil bundle. Combining an intensive treatment and nourishing daily styling oil, this duo promotes softness, shine and manageabilit......

VIRTUE Curl Discovery Kit

Activated your curls with the VIRTUE Curl Discovery Kit. The high-performance set contains a trio of haircare essentials powered by Alpha Keratin 60ku®. The kit helps to hydrate and nourish the curls ......

VIRTUE Purifying and Exfoliating Scalp Duo

Delivering an unparalleled scalp refresh, the VIRTUE Purifying and Exfoliating Scalp Duo features two weekly treatments designed to promote fresher, smoother and glossier-looking hair. Unlock the secr......

VIRTUE Healthy Scalp Trio

Introducing the VIRTUE Healthy Scalp Trio, a high-performance collection featuring three best-selling formulations designed to nourish, hydrate and clarify the scalp and strands. Set Contents: VIRT......

VIRTUE Pro Possibilities Kit Smooth

More product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Both products include Virtue’s star ingredien......

VIRTUE Full Bundle

Breathe life back into fine, flat hair with the VIRTUE Full Bundle. Powered by an innovative Alpha Keratin 60ku® protein, the shampoo and conditioner duo adds weightless volume to the strands, while e......

VIRTUE Smooth Bundle

Ideal for all hair types, VIRTUE’s Smooth Bundle features the best-selling shampoo and conditioner from the range to cleanse, condition and protect from fly aways for a sleeker result. Each enriched w......

VIRTUE Curl Bundle

Give your curls some TLC with VIRUTE’s Curl Bundle, a do-it-all duo for moisturising, detangling and defining curly hair, without weighing it down. Set Contents: Curl Shampoo 240ml A hydrating shamp......