Support healthy tresses with the VIRTUE Scalp and Hair Kit. The brand’s ground-breaking Topical Scalp Supplement™ is designed to nourish, soothe and rebalance the hair, targeting treatment at the foll......
The power of our healing proprietary protein in your pocket. Experience the full range of Virtue®'s nourishing, hydrating, reparative formulas featuring Alpha Keratin 60ku® protein with this set of to......
The perfect three-step haircare treatment for fine, limp hair, the VIRTUE Full Discovery Kit provides weightless body for a fuller, thicker look and feel. Enriched with the brand’s signature Alpha Ker......
Powered by first-of-its-kind Alpha Keratin 60ku®, the VIRTUE Recovery Discovery Kit features a trio of high-performance formulas designed to nourish and visibly repair weakened strands. Infused with l......
VIRTUE Healing Oil 50mlVIRTUE's multi-benefit Healing Oil helps to restore softness and shine to your tresses, imparting a covetable lustre. Damaged hair is instantly quenched thanks to this lightweig......
VIRTUE Full Restorative Treatment Set Worth 216 00
VIRTUE Full Shampo 240mlTurn up the volume on fine, flat hair with the VIRTUE Full Shampoo. Formulated to enhance movement and bounce, this volumizing shampoo cleanses the hair of product build up, ex......
VIRTUE Recovery Restorative Treatment Set Worth 216 00
VIRTUE Recovery Shampoo 240mlReplenish the look of your locks with VIRTUE's Recovery shampoo. Lightweight yet sumptuous, the formula glides dreamily through your hair, absorbing fast to avoid any kind......
VIRTUE Healing Oil 50mlVIRTUE's multi-benefit Healing Oil helps to restore softness and shine to your tresses, imparting a covetable lustre. Damaged hair is instantly quenched thanks to this lightweig......
VIRTUE Keratin Healing Mask and Oil Bundle Worth 163 00
VIRTUE Restorative Treatment Mask 150mlTransform the appearance of dry hair with in just three minutes, thanks to this ultra-nourishing treatment. The strengthening mask is suitable for all hair types......
VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bu...
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natura......
VIRTUE Flourish Shampoo and Conditioner with Manta Brush Bun...
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natura......
VIRTUE Flourish Shampoo and Conditioner with Volumising Styl...
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natura......
VIRTUE Flourish Complete Collection for Thinning Hair
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. This regimen is ideal for mild to moderate thinning and those seeking a more natura......
VIRTUE Smooth Restorative Treatment Set Worth 216 00
VIRTUE Smooth Shampoo 240mlA luxurious formula designed to target frizz, the VIRTUE Smooth Shampoo helps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein A......
Virtue's Air Dry Essentials Kit elevates air dried hair with moisturizing must-haves that smooth flyaways, strengthen strands, add shine, and protect hair from UV rays.Kit contains:Restorative Treatme......
VIRTUE Purifying and Exfoliating Scalp Duo Worth 113 00
Restore scalp balance and health with this purifying duo!VIRTUE Purifying Shampoo 120mlThis weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends. The gent......
Restore scalp balance and health with this refreshing trio. VIRTUE Purifying Shampoo 120ml This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends. Th......
Breathe life back into fine, flat hair with the VIRTUE Full Bundle. Powered by an innovative Alpha Keratin 60ku® protein, the shampoo and conditioner duo adds weightless volume to the strands, while e......
Ideal for all hair types, VIRTUE’s Smooth Bundle features the best-selling shampoo and conditioner from the range to cleanse, condition and protect from fly aways for a sleeker result. Each enriched w......
Give your curls some TLC with VIRUTE’s Curl Bundle, a do-it-all duo for moisturising, detangling and defining curly hair, without weighing it down. Set Contents: Curl Shampoo 240ml A hydrating shamp......
More product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Both products include Virtue’s star ingredien......
More product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Curl Shampoo gently cleanses while maintainin......
VIRTUE Heal and Shine Hair Oil Duo for Dry or Damaged Hair
Specially formulated for dry and damaged-looking hair, Virtue’s Heal and Shine Hair Oil Duo combines moisturising benefits with an exclusive keratin in one bestselling treatment. Featuring a full-size......
Boost your hair’s body and bounce with the VIRTUE Full Restorative Treatment Set. Powered by the brand’s revolutionary Alpha Keratin 60ku® protein, this nourishing trio promotes thicker, fuller and he......
Tame frizz and flyaways with the VIRTUE Smooth Restorative Treatment Set. The set unites a trio of hair-loving formulas, designed to improve hair’s manageability, smoothness and shine. Set Contents: ......
Restore lacklustre hair with the VIRTUE Heal and Prime Duo. Starring a multi-tasking hair oil and styling cream, the set promotes silky-smooth hair with a healthy-looking shine. Set Contents: Healin......
Nourish and replenish dry, damaged hair with VIRTUE's Healing Mask and Oil bundle. Combining an intensive treatment and nourishing daily styling oil, this duo promotes softness, shine and manageabilit......
Activated your curls with the VIRTUE Curl Discovery Kit. The high-performance set contains a trio of haircare essentials powered by Alpha Keratin 60ku®. The kit helps to hydrate and nourish the curls ......
Delivering an unparalleled scalp refresh, the VIRTUE Purifying and Exfoliating Scalp Duo features two weekly treatments designed to promote fresher, smoother and glossier-looking hair. Unlock the secr......
Introducing the VIRTUE Healthy Scalp Trio, a high-performance collection featuring three best-selling formulations designed to nourish, hydrate and clarify the scalp and strands. Set Contents: VIRT......
More product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Both products include Virtue’s star ingredien......
Breathe life back into fine, flat hair with the VIRTUE Full Bundle. Powered by an innovative Alpha Keratin 60ku® protein, the shampoo and conditioner duo adds weightless volume to the strands, while e......
Ideal for all hair types, VIRTUE’s Smooth Bundle features the best-selling shampoo and conditioner from the range to cleanse, condition and protect from fly aways for a sleeker result. Each enriched w......
Give your curls some TLC with VIRUTE’s Curl Bundle, a do-it-all duo for moisturising, detangling and defining curly hair, without weighing it down. Set Contents: Curl Shampoo 240ml A hydrating shamp......
The VIRTUE Home and Away Healing Oil Bundle features a hair oil in two convenient sizes, packed with a unique blend of pure oils which delivers intense hydration to damaged-looking hair. Powered by th......
More product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Both products include Virtue’s star ingredien......
More product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Curl Shampoo gently cleanses while maintainin......
VIRTUE Heal and Shine Hair Oil Duo for Dry or Damaged Hair
Specially formulated for dry and damaged-looking hair, Virtue’s Heal and Shine Hair Oil Duo combines moisturising benefits with an exclusive keratin in one bestselling treatment. Featuring a full-size......
Boost your hair’s body and bounce with the VIRTUE Full Restorative Treatment Set. Powered by the brand’s revolutionary Alpha Keratin 60ku® protein, this nourishing trio promotes thicker, fuller and he......
Tame frizz and flyaways with the VIRTUE Smooth Restorative Treatment Set. The set unites a trio of hair-loving formulas, designed to improve hair’s manageability, smoothness and shine. Set Contents: ......
Restore lacklustre hair with the VIRTUE Heal and Prime Duo. Starring a multi-tasking hair oil and styling cream, the set promotes silky-smooth hair with a healthy-looking shine. Set Contents: Healin......
Nourish and replenish dry, damaged hair with VIRTUE's Healing Mask and Oil bundle. Combining an intensive treatment and nourishing daily styling oil, this duo promotes softness, shine and manageabilit......
Activated your curls with the VIRTUE Curl Discovery Kit. The high-performance set contains a trio of haircare essentials powered by Alpha Keratin 60ku®. The kit helps to hydrate and nourish the curls ......
Delivering an unparalleled scalp refresh, the VIRTUE Purifying and Exfoliating Scalp Duo features two weekly treatments designed to promote fresher, smoother and glossier-looking hair. Unlock the secr......
Introducing the VIRTUE Healthy Scalp Trio, a high-performance collection featuring three best-selling formulations designed to nourish, hydrate and clarify the scalp and strands. Set Contents: VIRT......
More product, less hassle. With Virtue® pro sizes, stock up on award-winning essentials that are clinically proven to improve hair’s health day after day. Both products include Virtue’s star ingredien......
Breathe life back into fine, flat hair with the VIRTUE Full Bundle. Powered by an innovative Alpha Keratin 60ku® protein, the shampoo and conditioner duo adds weightless volume to the strands, while e......
Ideal for all hair types, VIRTUE’s Smooth Bundle features the best-selling shampoo and conditioner from the range to cleanse, condition and protect from fly aways for a sleeker result. Each enriched w......
Give your curls some TLC with VIRUTE’s Curl Bundle, a do-it-all duo for moisturising, detangling and defining curly hair, without weighing it down. Set Contents: Curl Shampoo 240ml A hydrating shamp......