Beautiful Color Luminous Lip Gloss has a silky smooth texture and imparts rich color and lustrous shine. Infused with conditioning and hydrating ingredients, this nonsticky gloss soothes and comforts lips like a balm. Maxilipamptrade helps support natural collagen for plumper, fuller looking lips. A soft tip ampldquopaddleamprdquo applicator deposits the perfect amount of gloss, and a builtin mirror is perfect for onthego application. 99 of women said lips appear luminous 94 of women said the gloss glides on evenly 91 of women said the color stays true Clinically proven to lock in moisture