Matrix Total Results Keep Me Vivid shampoo for colored hair gently cleanses the hair from dirt, while maintaining color intensity.This super effective formula doesn’t just prevent early washout of colors, but it also protects the hair from dullness and lifelessness, gives it an intensive shine. Now you can enjoy beautiful colors and brilliant shine for a long time!Key Benefits:Next generation milky high-foam latherGently cleanses hairMaintains vibrancy of fast-fading colorsHelps combat hair color fadingSulfate free
