Our first mascara with a super loading wand adds an extra shot of volume onto our biggest brush. Blackout pigments bold, leather black intensity. 20x collagen. Up to 16 x bolder looking lashes. Maybelline New York is the world’s leading cosmetics brand, available in over 100 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman.