Bold chromatic color that lasts up to 16 hours, intense color payoff that truly brings attention to your eyes for bold definition. It wont smudge, transfer, fade or budge and stays true all day.. 2 Simple Steps:. 1. Start at inner corner of upper eye. Extend beyond top lash line.. 2. Extend lower line inward so lines meet in the inner corner of eye. For best results apply directly to your lips and cheeks, and gentle blend in.