It is no secret that the Japanese are known for their commitment to a healthy lifestyle and a particular focus on natural and traditional foods as well as cosmetic products. A great many attempts have been made to uncover the mystery behind the beauty of Japanese women and their secret of youth. Gold promotes the production of collagen and elastin, making the skin more radiant. Bee venom has been widely used in traditional medicine as it stimulates the production of collagen and elastin, moisturises and firms the skin.