Rich Pure Luxury Colour Safe Shampoo locks in hair colour and prevents it from fading:- Argan Oil and hyaluronic acid add ultimate hydration- Biotin stimulates hair growth- Vitamin E and antioxidants keep hair healthy- Leaves hair soft, silky and shiny- Heat protectiveRICH FACT! Damaged hair is often dry, frizzy and hard to style. RICH Colour Safe Shampoo repairs, strengthens and calms hair so it looks smooth and full of shine.